So what is a static website? How is it different to a dynamic website?
A static website is where the entire webpage is prepared before the visitor tries to load the website. In a dynamic website, the design and framework of the website are separate to the content of the website and are then combined when the visitor goes to load the page.
What are the advantages of a static website?
A static website will load faster than a dynamic website. This is because the page is already prepared before the visitor goes to load the site. Building the page can take a few seconds for a dynamic website to perform.
According to research by Google, 53% of mobile users leave a website that takes more than three seconds to load. Google will also rank slow loading pages lower in their search results. By having a static website, you improve the user experience and improve your Google search rankings. Learn more about page load times >
Another advantage is the freedom of design. When using a dynamic website system such as WordPress, you are typically restricted by the limitations of that system. Some things that are easy to design in a static website are difficult or even impossible with these kinds of systems. Learn more about the trouble with WordPress >
When does a static website not make sense?
If you were to create an online store (eCommerce) it would usually be impractical for it to be static as the content would be updated quite frequently and there are many aspects that simply cannot be static as they require user input (e.g. cart, checkout, etc.). In this case, it would be best for the website to be dynamic and page speed optimisations should be focused in other areas. Learn more about eCommerce >
What static site generator do you use?
RightWeb uses the Hugo static site generator.
Get in touch with RightWeb today to get a static website done the right way. Get a free proposal >